According to NAR…last I read anyway, about 8% of Realtors are actively blogging. I’m confused by this number because my personal experience with Realtors is that they are creative and aggressive in finding new and effective ways to reach new clients, and blogging has been the single most effective and low cost way I’ve found in years of creating new business for my team. However, since this is a blog, and most of you reading this are Realtors, I’d wager it’s a safe bet that most of you reading are within that 8% group…so hopefully me writing about blogging is appropriate and helpful for you.
To date as I say, blogging has been a fantastic source of new business for me and my team, so I wanted to direct you to a few great articles that have been recently published that I feel offer some information that is particularly valuable to anyone running a business blog. Most of us know about blogging, for example, but we don’t all necessarily know some important specifics that we can use to really drive home impressive results. No one wants to spend the time maintaining a blog site without getting traffic and leads. Here’s a few things I have found very helpful:
1. Google wants your pictures!: from Kinetic Blogs, the blog host we use ourselves for our business blog. This is a great tip having to do with adding pictures to your site. There’s a way to do it that will help you get a lot more love from Google, and there’s a way to do it that will have no effect on traffic at all. Good info.
2. Does Having Lots of Web Pages in Google’s Index Equate to Success?: another one from Kinetic. I’m a big fan of these guys. This one was just published yesterday (as of this writing), and it offers some really succinct advice on how to get the most out of you blogging efforts. A lot of people who take their online presence seriously spend a lot of time on things that don’t really help.
3. 24 Things to do When Stuck for a Topic to Blog About: this one is a must read in my opinion. One of the biggest time wasters we as Realtors have when it comes to blogging is sitting down and just thinking of something to write about. Our business is real estate. We’re not necessarily writers, and we don’t necessarily want to spend a lot of time doing this. We want to get content up and interact with clients. This article is something to print out and keep next to your computer, so you can always have a supply of great article ideas.
Just some thoughts I wanted to share. Again, I’ve found blogging to be a godsend for our business, but it’s always good to streamline and make the most use of your time. Anything that will help you get better results in less time is welcome as far as I can tell! I hope these articles help a bit, and I’d love to hear what you think!